About me
My Journey to Photo Walks and Coaching
“It is an illusion that photographs are made with the camera… They are made with the eye, heart and head.” – Henri Cartier-Bresson
The world means something different to each of us. Just as a line of poetry, a conversation or a photograph can evoke different emotions depending on the state of mind with which we listen, read, or look at them.
Accompanying people and photography have been part of my life for more than 25 years. From a young age, I guided groups on longer journeys first as a tour guide, with a camera that felt almost like an extension of myself. In 2013, as a photographer, I was awarded the AFIAP distinction by the International Federation of Photographic Art.
I discovered the coaching method during the pandemic and earned my life coach certification in 2021. In 2025, I completed a postgraduate program in Business and Team Coaching at Budapest Metropolitan University.
As an entrepreneur, company director, travel organizer, tour guide and divemaster, I have had the privilege of encountering many life stories. As a tour manager, photographer and coach, I have accompanied numerous individuals in different ways along their own journeys.
I discovered the coaching method during the pandemic and earned my life coach certification in 2021. In 2025, I completed a postgraduate program in Business and Team Coaching at Budapest Metropolitan University.
As an entrepreneur, company director, travel organizer, tour guide and divemaster, I have had the privilege of encountering many life stories. As a tour manager, photographer and coach, I have accompanied numerous individuals in different ways along their own journeys.
Connecting Photography and Coaching
Through photography courses, schools, workshops and travels, I observed that the images we take always reveal something about us. As I began to get to know my fellow travellers and photographer companions more deeply, I became increasingly interested in the content underlying their images, what inspired their creators, what inner narrative or visual representation appears in their work.
Our experiences, our emotions, our moods and countless circumstances shape our unique way of seeing and form our individuality. The joint image analysis between creator and coach can uncover unconscious imprints and patterns that may illuminate deeper insights within a given conversation.
My mission
I see it as my personal mission to explore the significance of visual expression and to integrate it as a tool into coaching processes. Connecting the act of taking photographs with the thoughts and emotions that arise in conversation offers a powerful opportunity to bring hidden content to the surface, discover possible pathways forward, and provide tangible feedback in the process of achieving change. I launched this project in 2020, and it continues to evolve through expanding experience, seeking answers in both individual and group work.
Professional experience
Certified life, business and team coach – Komjádi Mentál Stúdió https://mentalrendelo.hu/
Tour manager – Golden Eagle Luxury Trains www.goldeneagleluxurytrains.com (UK)
Managing director/Co-owner – Sub-Tropical Tour Operator and Service Provider Ltd. (Szeged)
Managing director – Plenty Horn Kft. (investor and hunting organizer company)
Train manager – Danube Express Ltd. (UK)
Tour guide – Great Rail Journeys Ltd. (UK)
Head of Ski department, tour operator – IBUSZ Offices Ltd. (Budapest)
Own businesses:
Coaching and photo walks, photo coaching – Szubjektiven.hu
Photographer, artiste AFIAP – andreapeto.hu – own photography business, studio
Organizer of dental tourism – QualityPlant.co.uk – UK-Hungary
Andrea Pető
certified life, business and team coach
photographer, Artiste FIAP
www.andreapeto.hu




